Children are credulous and selling to children makes a great profit. However, children today are becoming sophisticated, which is a headache for advertisers. As a result, all kinds of conferences, consultancies and researches come into existence, finding ways to learn more about children’s mind and attract their attention.
Its hard to judge whether advertizing to kids is moral, or if it should be banned, because we are not sure, to what extent, children understand the advertisements. In order to make it clear, studies on children are carried out. The outcomes are different and impossible to be definite. But one thing is undeniable that children are cleverer than supposed and once they grasp the purpose of advertising they become hostile and dismissive. It seems that advertisers are walking on the thin ice.